Please note: Although there are limited images or data shown due to confidentiality, my design process, the way I think and how I work is seen throughout the project.
The discovery stage looked at understanding user needs and the website's existing structure. To gather insights, I conducted user interviews, surveys, and usability testing sessions. With a focus on information architecture (IA), I conducted tree testing to evaluate how easily users could find desired information. This exposed potential flaws in the navigation structure. I also competed a comprehensive content audit and analysed existing website content.
The content audit analysis involved evaluating existing content for relevance and accuracy. User research insights, from interviews, surveys, and usability testing, was then analysed to identify themes and user pain points. I used affinity mapping, a technique that groups related findings together. This process helped identify patterns and focus on key user needs, which will inform the development of a revised information architecture and updated content strategy.
I created initial wireframes to outline basic page layouts and information hierarchy. To cater to the needs of three distinct user groups, I created multiple low-fidelity design variations. These variations were then presented in design feedback sessions with various teams. These sessions resulted in valuable discussions and user input allowing for continuous refinement of the low-fidelity prototypes. This back-and-forth process ensured the designs were well-developed and ready for user testing, a crucial step in validating the effectiveness of the revised information architecture and content strategy.
I compiled a comprehensive report outlining the key findings and insights learned from the research. This report was then presented to key stakeholders, ensuring all decision-makers were aware of the project's valuable takeaways.
Learning how Optimal Workshop (a tool for tree testing that helps you evaluate the findability and hierarchy of content on your website) functioned was a big learning curve as I hadn't used the software before. It's very intuitive and easy to use and resulted in some great insights after running tests with users.
While the project didn't progress to development due to a company-wide shift in priorities, the UX process delivered valuable insights. By prioritising user needs throughout the design process, we were able to identify key pain points and develop a revised information architecture and content strategy that catered to three distinct user groups. This user-centric approach was well-received by the Design, Web, and Product teams, who appreciated the comprehensive research and clear direction provided by the project. Though the final product won't be implemented for now, the groundwork laid through the UX process ensures the website improvements can be revisited and implemented when priorities realign.
Form a clear understanding of what user needs and behaviours are for a mobile app to provide input into the scope of any future mobile app development.
This project provided enough insights to help the business decide on whether to progress with the development of an app or hold off until there is a greater need for one.
The aim of this project was to provide the business with a visually pleasing journey map to help understand every aspect of their customers journey. This includes all the touch points, emotions and actions from start to finish.
Stepping out the customer journey helped various business units to enhance the customer experience, align different teams and prioritise work from initial product awareness to loyalty and retention.
The aim of this project is to deliver updated content and a revised information architecture to enhance the user experience.
By following a UX design process, we can ensure that the updated pages are effective in achieving project goals and providing a positive user experience.
The aim of these projects was to provide in-depth reports for early design concepts or MVPs to enable a more streamlined collaboration process, improve decision quality and enhance administrative efficiency.
Co-design workshops with internal and external stakeholders provided valuable insights into the needs and behaviours of users. The business can now make informed decisions on whether to continue to development, continue research or choose to pause or end the projects.
The aim of this project was to evaluate how well users understand the portal and to identify pain points they may encounter while navigating.
The report uncovered over 300 usability issues by looking at mental models, interaction cost, cognitive load and usability heuristics. The business now have a clear understanding of the effort it takes to use the portal. With the suggestions provided, the business can make a number of quick fixes to improve the usability while work gets underway to design and develop a better solution.
A 6 month UX Design project. This is part of UX Immersion course through CareerFoundry.
The Brains Trust is a responsive web application that enables anyone to instantly chat with an expert in any field.
Form a clear understanding of what user needs and behaviours are for a mobile app to provide input into the scope of any future mobile app development. This project provided enough insights to help the business decide on whether to progress with the development of an app or hold off until there is a greater need for one.
