This is part of UX Immersion course through CareerFoundry.
I was the sole researcher and designer for this project and so was involved in the entire process. I consulted with peers, users, online forums and usability testing platforms such as Usability Hub.
A 6 month turn around on a full UX design project where I needed to design for a specific circumstance and include key features like onboarding, sign up/log in, home/dashboard, a menu, browse experts, ask questions and make payment.
During the competitive analysis, I looked at competitor apps and their layout, structure, and usability. It helped me understand their strengths and weaknesses.
I discovered problems, constructed solutions, formulated problem statements, and created user stories.
I conducted user research using card sorting sessions, surveys, and interviews. It helped me to understand user goals and needs so I could solve the problems with informed insights.
The key findings from user research and analysis were the concern around live chats and learning something new. Users were also concerned about security and if the expert's credentials were genuine.
There were four key findings and insights that I could provide a solution for and gave me the stepping stones to creating user personas.
I created several user personas from the research and analysis I conducted, which gave me a realistic vision of my users. My personas focused on user motivations, user behaviour, and user challenges. It gave me an idea of why and how users might interact with an application.
I created several user flows and journeys. It helped me understand what the user goals and expectations were.
User journeys are scenario-based. They helped me visualise the process of a user interacting with the application. They list the tasks, thoughts, emotions and provide an opportunity to develop an application based on research.
After conceptualising the design through user flows and user journeys, I put my research to good use and developed wireframes. Before I did this, I prepared and managed a card sorting session. From the data collected, I gained more knowledge about the information architecture and layout.
I prepared low-mid fidelity prototypes of the main features that included simple workflows and interactions. Further user testing and feedback helped me refine the design and make it clearer to users.
I looked at user testing that provided valuable insights from users about how they interact with the application. I prepared test plans and scripts so users could provide feedback on the prototypes and help me fine-tune the design to deliver a better user experience.
Testing prototypes with users gave me new insights into how to make the application more user-friendly.
The final prototype went through many iterations while testing layouts, components, and user flows. The feedback from each iteration was valuable to the project.
For a more in-depth look at the case study, please continue reading below.
This project yielded a user-friendly platform accessible on all devices. User research identified pain, leading to features like clear search filters for targeted professional matching and an intuitive interface for streamlined communication. Testing on prototypes ensured optimal information architecture, with key functionalities. The final design offers users a seamless experience, empowering individuals to connect with the right guidance regardless of their device or location.
Form a clear understanding of what user needs and behaviours are for a mobile app to provide input into the scope of any future mobile app development.
This project provided enough insights to help the business decide on whether to progress with the development of an app or hold off until there is a greater need for one.
The aim of this project was to provide the business with a visually pleasing journey map to help understand every aspect of their customers journey. This includes all the touch points, emotions and actions from start to finish.
Stepping out the customer journey helped various business units to enhance the customer experience, align different teams and prioritise work from initial product awareness to loyalty and retention.
The aim of this project is to deliver updated content and a revised information architecture to enhance the user experience.
By following a UX design process, we can ensure that the updated pages are effective in achieving project goals and providing a positive user experience.
The aim of these projects was to provide in-depth reports for early design concepts or MVPs to enable a more streamlined collaboration process, improve decision quality and enhance administrative efficiency.
Co-design workshops with internal and external stakeholders provided valuable insights into the needs and behaviours of users. The business can now make informed decisions on whether to continue to development, continue research or choose to pause or end the projects.
The aim of this project was to evaluate how well users understand the portal and to identify pain points they may encounter while navigating.
The report uncovered over 300 usability issues by looking at mental models, interaction cost, cognitive load and usability heuristics. The business now have a clear understanding of the effort it takes to use the portal. With the suggestions provided, the business can make a number of quick fixes to improve the usability while work gets underway to design and develop a better solution.
A 6 month UX Design project. This is part of UX Immersion course through CareerFoundry.
The Brains Trust is a responsive web application that enables anyone to instantly chat with an expert in any field.
The aim of these projects was to provide in-depth reports for early design concepts or MVPs to enable a more streamlined collaboration process, improve decision quality and enhance administrative efficiency. Co-design workshops with internal and external stakeholders provided valuable insights into the needs and behaviours of users.
